Social-First Content Creator

hybrid
Toronto, Ontario, Canada .
full-time . March 9, 2026

Description

At The Influence Agency, we bring brands to life through 360° digital marketing elevation, uniting influencer marketing, social media, paid media, SEO, content strategy, email marketing, web services and more, all under one roof. Our integrated approach means our team members don’t just execute tasks - they own a meaningful piece of a broader, holistic marketing strategy that drives real business outcomes for exciting brands across Canada and beyond.

We’re looking for a social-first content creator who understands how content actually works on TikTok, Instagram Reels, and YouTube Shorts.

This role is for someone who can concept, shoot, edit, and sometimes star in content that feels native to social platforms. You’ll work across branded campaigns, creator collaborations, and performance-driven assets, helping turn ideas into fast, engaging content that people actually want to watch.

You’ll be shooting both on location and in studio, working closely with creative and influencer teams, and using modern production tools, including AI-powered workflows, to move quickly and produce high volumes of content.

If you understand the difference between a commercial and a piece of content that works on TikTok, you’ll thrive here.

Team Member Traits

Personal Characteristics

Cares greatly about their clients, coworkers, and self
Highly empathetic, positive, respectful and competitive
Open-minded, curious, inclusive and trustworthy
Hard-working, prompt, organized, effective, detailed, and has meticulous follow-up
A passion for learning and improving
A natural problem solver that identifies solutions
Sense of humour
Ability to think quickly and learn fast
Is a team player but also knows how to work independently

What You’ll Do

Shoot Social-First Content

Capture video and photo content on-location and in studio for social campaigns and branded content.
Film and photograph content optimized for vertical formats and fast-paced storytelling.
Work quickly in agile production environments, from planned shoots to reactive trend-based content.

Edit & Deliver High-Performing Video

Edit social content
Cut fast, engaging edits optimized for platform retention and performance.
Deliver assets for organic social and paid media

Create UGC-Style Content

Produce authentic, creator-style content, sometimes appearing on camera when appropriate.
Help brands show up in ways that feel natural and native to social platforms.
Translate campaign ideas into formats that actually perform in feeds.
Nice to have: Experience doing "Streeters" or public-style interviews

Collaborate on Creative

Work closely with creative strategists, producers, and influencer teams.
Contribute ideas for content concepts, social hooks, and trends.
Help turn campaign strategies into practical shoot plans and content formats.

Leverage AI & New Tools

Use emerging AI tools for ideation, editing, and content creation.
Experiment with new creative workflows that increase speed and creative output.
Stay ahead of social content trends and evolving creator formats.

What we’re looking for

3+ years producing social-first content.
Strong experience shooting with an iPhone.
Experience working with other cameras (DSLR) is considered an asset.
Editing skills in TikTok, Instagram Edits, Canva, CapCut, Adobe Premiere Pro
Nice to have: After Effects, Photoshop, Lightroom
Understanding of TikTok, Reels, and YouTube Shorts storytelling styles.
Comfortable creating UGC-style content and appearing on camera when needed.
Strong instincts for what makes content engaging and shareable.
Basic design or motion graphics skills are a plus.
Experience using AI creative tools is a strong bonus. eg. VEO, NanoBanana, Adobe FireFly
Experience working with brands, creators, or influencer campaigns.
Understanding of performance marketing creative.

What Success Looks Like

Content that feels native to social platforms, not like traditional ads.
Fast turnaround production without sacrificing quality.
Creative ideas that translate into content people actually engage with.
Staying ahead of social trends, sound bites, memes, tools, and formats.

Portfolio Requirements

Please include:

Examples of short-form social video content
Examples of photography
Content created for TikTok, Instagram Reels, or YouTube Shorts
Examples of UGC or creator-style content (if applicable)

Holistic Compensation

A great workplace isn’t defined by one thing, it’s the full package. We offer a holistic compensation experience designed to elevate both how you work and how you live:

Here’s a snapshot of what comes with joining our team:

Competitive base salary range: TIA reasonably expects to offer a base salary between $60,000-$85,000 for this role, with access to additional earnings via commission opportunities. The actual offer is based on experience, skills, and role alignment
Progressive compensation with meaningful commission and bonus potential each year.
Ongoing professional development: up to $1,000/year for industry education, plus internal continuous learning initiatives
A transit-accessible office with free onsite parking (first come, first serve!)
Comprehensive health benefits through RBC after probation (health, dental, paramedical, mental health)
Hybrid work model: three days in-office and two days from home
Catered lunches three days per week, plus lots of snacks at the office
A generous time off package: 20 vacation days + a paid holiday cooldown period + extended long weekends
Summer Fridays: wrap mid-afternoon from late May to early September
A Work From Anywhere policy that gives you the opportunity to work outside of the GTA for up to two weeks per year
A vibrant, people-first culture where your ideas matter

AI Usage Disclosure

We support transparent and human-centred hiring, while championing the efficient use of AI tools and technologies to enhance our workdays.

We do not use AI to screen or shortlist resumes or make hiring decisions.
AI tools may be used during the interview process for note-taking and summarization to ensure clarity and accuracy in how we review candidate conversations.

The Influence Agency is committed to equal opportunity employment. We welcome candidates of every race, ethnicity, national origin, religion, gender identity, sexual orientation, age, and ability. Diversity strengthens our team, and we proudly create a workplace where everyone can thrive.

Know someone who would be a perfect fit? Let them know!